An artist with a contemporary and sculptural approach to floral design.

photography: eyekahfoto

RZY (pronounced Rosie) is the Toronto based creative practice and nickname of artist and florist Rosalie Villanueva.

A graduate from OCAD University’s Fine Arts degree program, Rosalie’s aesthetic and strong design sense stems from a foundation of photographic studies and art history. Her passion for contemporary photography in combination with her experience as an image-based artist allows her work to display an intimate knowledge and confident use of colour while showcasing an affinity for the unconventional, and a fondness for the peculiar.

Specializing in artistic projects, editorials, styling, and select intimate events, Rosalie’s floral journey began in 2016 where she cut her teeth freelancing for some of Toronto’s top floral studios before establishing her own practice in 2019. Her floral designs have been on display for brands including Rakuten Kobo, Sephora, Shiseido, The Kit, Clé de Peau Beauté, Glow Recipe, JVN Hair, and Dr. Dennis Gross Skincare among others.

She takes pride in featuring local blooms whenever possible and a commitment to never use floral foam.

Her refined style is regularly informed by ikebana, fashion, sculpture, architecture, and the seasons.